Quality Leaders

Eric Rosenberg

by Mina Radman

For Eric I. Rosenberg, M.D., M.S.P.H., quality improvement is about patient safety. Rosenberg is an associate professor and chief of the division of general internal medicine within the department of medicine, which has 31 employees. When he became division chief, he implemented changes to enhance the division and improve the patient experience at the division’s two practices at the Shands Medical Plaza and Tower Hill.

“We want to stimulate physicians to improve their quality of care and practice,” Rosenberg said. “Everything that we do to improve care within general  internal medicine resonates through the medical center.”

At the UF Internal Medicine at Shands Medical Plaza practice, interprofessional teams of physicians, nurses and pharmacists increasingly work to ensure patients receive appropriate immunizations and other preventive health services as well as timely and accurate medications. His division is implementing same-day access to urgent primary care services for GatorCare patients. In addition to improving quality in the division, Rosenberg is continuing to shape an educational track about quality improvement for medical students.

“It’s very important for us to teach these students about quality because they’re the future,” he said. “Many of our medical students and residents will stay and build their careers here and they need to be involved in improving our system now.”