Kim has spent 20-plus years writing, editing and developing strategic communications programs and campaigns. Her team supports UF Health with system communications: They’re like an in-house PR agency providing internal, business, public affairs and issues/crisis communications. Her superhero teammates are Michelle Moore, assistant director; Brenda Morgan, administrative assistant; Rachel Rivera, communications coordinator; Nacuya Rucker, communications specialist; and PR interns Klarizza Aggabao and Isaac Heller. In a previous life, Kim was assistant director for Shands HealthCare Marketing and PR. Before that, she was the lead coordinator for two annual festivals for the City of Gainesville Division of Cultural Affairs (the fall Downtown Festival & Art Show and the Hoggetowne Medieval Faire). Kim is active with the International Association of Business Communicators and volunteers as Advisory Council co-founder and chair for the City of Gainesville/Alachua County Senior Recreation Center. She holds a journalism degree from UF.